Paid search is often categorized into two distinct types. The first is PPC, or pay-per-click. In this scenario, you pay someone to allow you to put ads on their page. Each time that you ad is clicked, and thus redirects traffic to your site, you pay the platform. Think about when you Google a product
If you've ever created curated, search engine optimized blog content, then you're at least semi-familiar with the concept of a keyword. These targeted phrases are based on what topics users are searching for the most. If you can create quality content that Google's algorithm likes, you'll climb the rankings on the results page, which means
For over a year now we have heard rumors of Google ads showing up in the local 3 pack. I have always scratched my head and thought "How could this work? it's a map if you're not there, you're not there" right? turns out to be wrong. I came across my first local ad out in
“Matching character and actor is what a good director does.” -Bruno Dumont, French film director and screenwriter THE INFLUENCE FACTOR OF GOOGLE ADWORDS Google Adwords is the Pay-Per-Click advertising service offered by the most trusted search engine around today. The popularity of the search engine has increased to the point that people generally trust Google
Fast food is woven into the fabric of modern America. As a society built on convenience and efficiency, we often find ourselves settling for a quick burger comprised of preservatives and manufactured within the confines of a beef assembly line. Though the thought of a thorough, home-cooked meal may make our mouths water, we often
