TURNING HITS TO VIEWS TO SALES PART II “Content is king.” – Bill Gates Content is king is a little vague. Why is content king? What is it king of? Content is king over the kingdom called the “World Wide Web”. Content is king because, when created and implemented correctly, it becomes the fly in
THE HITS AND VIEWS RELATIONSHIP “If you don’t drive your business, you will be driven out of business." -B.C. Forbes THE DRIVER’S SEAT Business owners face many challenges. Simply getting to the point of opening a business can be a challenge in and of itself. You have made a decision to invest your money, time,
“She doesn't recognize the number—none of her friends use their phones as phones anymore.” ― Gabrielle Zevin, The Storied Life of A.J. Fikry MOBILE MINDSET Mobile phones are hardly phones anymore. They have combined the functions of laptops, GPS, video game consoles, journals, books, DVD, and mp3 players into a single portable device. The list
Brand Creation. “I need a logo” is a phrase every designer hears on a regular basis. Most clients typically expect a response like, “what is your name?” or “what is your favorite color?” or “what is the air-speed velocity of an unladen swallow?” before being thrown off the edge of a steep cliff into the
Even if your team’s Traditional Marketing efforts are working – small businesses must start focusing efforts on Digital Marketing and the synergy between Traditional and Digital Marketing. As these two forces work together they have a compound effect in the way companies drive connection, improve brand position, and increase sales. Offline and online marketing efforts
The Evolution of SEO - Search Engine Optimization Google has recently confirmed the suspicions of many as to what the top ranking factors are, but first let’s consider where Google has come from and why they’ve concealed that information for as long as they have. Let's take a quick look at the evolution of SEO.
Fast food is woven into the fabric of modern America. As a society built on convenience and efficiency, we often find ourselves settling for a quick burger comprised of preservatives and manufactured within the confines of a beef assembly line. Though the thought of a thorough, home-cooked meal may make our mouths water, we often
Data is a funny thing. We all want more data so we can make safe and proven “data-based” decisions. That is until we hit the point of data overload and our brains shut down because too much data is overwhelming, possibly conflicting, and causes a bottleneck in the decision making process. On the other hand
Have you ever gone to a website, or a social media page for an organization, and found that there has been no activity on the site for weeks or months? What was your impression of that organization? Is it safe to say you were disappointed? I can’t speak for you, but when I’m in that
If there's one thing that we can't stress enough at Digital Solutions, it's the importance of Domain Authority. Google wants to know that you're trustworthy! That's why it's so important to find reputable sites that can vouch for your website through passing links. Here's a great infographic from Techtage that can give you the in's
