Why You Need a Landing Page

Despite what you may have heard from other business owners during their discussions of marketing strategies, a landing page is not simply the page that a hyperlink brings a customer to. Instead, it is a desperate entity, apart from the main site's navigation, that allows the reader to complete your call to action, or CTA.

WHY GOOGLE ADWORDS?

“Matching character and actor is what a good director does.” -Bruno Dumont, French film director and screenwriter THE INFLUENCE FACTOR OF GOOGLE ADWORDS Google Adwords is the Pay-Per-Click advertising service offered by the most trusted search engine around today. The popularity of the search engine has increased to the point that people generally trust Google

BLOGGING VS CONTENT MARKETING STRATEGY

“A blog is neither a diary nor a journal. Many people think of blogging in relation to those two things, confessional or practical. It is neither but includes elements of both.” -Lemn Sissay, Author & Broadcaster RISE OF BLOGGING It’s safe to say blogging is on the rise. As of July 2016, the official count

Pay-Per-Click and Fast Food

Fast food is woven into the fabric of modern America. As a society built on convenience and efficiency, we often find ourselves settling for a quick burger comprised of preservatives and manufactured within the confines of a beef assembly line. Though the thought of a thorough, home-cooked meal may make our mouths water, we often

Keys To Effective Lead Generation

Effective lead generation is the first step toward robust sales. Lead generation—the common term applied to the process of seeking out and reaching potential customers—utilizes many different tactics to achieve sales goals. Not all tactics are equal in results, however, and your business may not benefit from pouring money equally into all the various areas