Despite what you may have heard from other business owners during their discussions of marketing strategies, a landing page is not simply the page that a hyperlink brings a customer to. Instead, it is a desperate entity, apart from the main site's navigation, that allows the reader to complete your call to action, or CTA.
Fast food is woven into the fabric of modern America. As a society built on convenience and efficiency, we often find ourselves settling for a quick burger comprised of preservatives and manufactured within the confines of a beef assembly line. Though the thought of a thorough, home-cooked meal may make our mouths water, we often
Effective lead generation is the first step toward robust sales. Lead generation—the common term applied to the process of seeking out and reaching potential customers—utilizes many different tactics to achieve sales goals. Not all tactics are equal in results, however, and your business may not benefit from pouring money equally into all the various areas