“You can’t improve upon what you do not measure.” -Marc Ohmann This quote from my boss has stuck with me. Our company is built on measurable data. I truly do not have a job if there is not information out in the gigantic thing we call the Internet that we can measure. We use lots of different tools, like Google Analytics and our own measurement tool to figure out how well our Inbound Marketing efforts are working.
I wasn’t always someone with above average SEO knowledge, in fact it wasn’t too long ago that I graduated from college. As my understanding of optimizing your site and your name has grown I have compiled a number of different areas to focus on in order to increase traffic to your site through Google. My knowledge and understanding is always growing, and that is the way that I like it, so I thought I would share some of this insight.
The future of Digital and Inbound Marketing is looking bright, but a commonly asked question that many companies ask is, “How do we create a clear and painless process that will create leads out of the visitors to our website?” This is even a question that the Digital Solutions team asks on an ongoing basis, and we have come up with a solid framework that any company can adopt.