WHY GOOGLE ADWORDS?

“Matching character and actor is what a good director does.” -Bruno Dumont, French film director and screenwriter THE INFLUENCE FACTOR OF GOOGLE ADWORDS Google Adwords is the Pay-Per-Click advertising service offered by the most trusted search engine around today. The popularity of the search engine has increased to the point that people generally trust Google

SOCIAL MEDIA AND IMPULSE BUYING

“One word, love: curiosity. You long for freedom. You long to do what you want to do because you want it. To act on selfish impulse. You want to see what it’s like. One day you won’t be able to resist.” Captain Jack Sparrow, Pirate and Master of Using Others’ Impulse for His Benefit IMPULSE

BLOGGING VS CONTENT MARKETING STRATEGY

“A blog is neither a diary nor a journal. Many people think of blogging in relation to those two things, confessional or practical. It is neither but includes elements of both.” -Lemn Sissay, Author & Broadcaster RISE OF BLOGGING It’s safe to say blogging is on the rise. As of July 2016, the official count

SOCIAL MEDIA BUDGET INFOGRAPHIC

Click To Enlarge Via Salesforce SOCIAL MEDIA BUDGET Social Media is crucial to any modern eMarketing campaign. It can be hard to forecast "how much is enough" in your social media budget, but Salesforce.com has graciously created and shared a helpful tool to inform your budget setting process. Use it to weigh a few important trends, identify important

STORYTELLING IN A BRANDING CAMPAIGN

BRAND CAMPAIGNS ARE COMPLEX I think Carabiner Communications nailed this infographic. One look at the infographic and it doesn't take long to tell that marketing your branding campaign can be complex. One thing business after business is finding is that you need to effectively share your company's unique story (or stories). You want people to get to

SEO FOR BRAND AWARENESS

“Give them quality. That’s the best kind of advertising.” -Milton Hershey SEO BRAND AWARENESS AND RETAIL SEO can help optimize your site for search engines. It can improve your position in search rankings. You can improve your probability of a click after a search. Its likely you know this. But did you know SEO can

BEST BETS ON BRANDED MERCHANDISE

"God is the master “brander”. Mankind is God’s logo. There is something about mankind that when you study it or see it, in action or at rest, it points back to that which it was created to reflect: God. Interestingly enough, God also decided to fill the earth with his logo and nothing that is

BRANDING MINNEAPOLIS

"There is no greater agony than bearing an untold story inside you." -Maya Angelou, poet & author (and one of my favorite storytellers) Minneapolis Brands Minneapolis is home to some of the biggest known brand names in the world. In 2016, Minneapolis and its metro areas had 25 Fortune 1000 companies. Seventeen of those companies

BRANDING: TIMING AND TRAINING TO BE AN OVERNIGHT SUCCESS

“If you want to know the real character of man, intentionally and timely give him the test of 3d’s; delay, denial and disappointment” ― Ernest Agyemang Yeboah BRANDING, TIMING, TRAINING Perfect Timing Doesn't Happen, It Is Created Time is a tool in the hands of a properly prepared business owner. You have done the research.

BRANDING BEAUTY: THE EYE OF THE BEHOLDER

“The stars up close to the moon were pale; they got brighter and braver the farther they got out of the circle of light ruled by the giant moon” ― Ken Kesey, One Flew Over the Cuckoo's Nest THE EYE OF THE BEHOLDER Have you ever looked at your eye? Really? Have you ever just