Branching Out: Tips for Growing Your Business Online
Growing your business online can be one of the most inexpensive ways to attract new customers and clients. While most of these tips have options for spending money, many are completely free and require only a little creativity. If you’re looking for ways to expand your online presence, try one of these methods:
Create a Blog
We cannot stress enough the importance of using blog content to draw customers to your page. Whether you’re posting infographics or paragraphs, people crave information and a blog is the perfect way to provide that information. You don’t even have to write about how amazing your product is every week. Instead, you can focus on the more informational aspects of your product or service and create great content that is relevant.
Analyze Your SEO
If you’re not assuring that your content is search engine optimized, you’re missing out on a great opportunity to be seen. Google uses keyword relevance to sort results, so thinking critically about what your customers may be searching is crucial to creating content that hones in on those keywords. A web development team can help you create a strategy for analyzing keywords.
Claim Your Local Listing
We’ve all experienced a situation in which we searched for business hours for a local business and came up empty-handed. It’s frustrating and feels unprofessional. Luckily, there’s a solution for that. All businesses have access to a local listing on major search engines that allows customers to view your hours, phone number, address, and reviews. Claiming your listing allows customers to quickly find you and avoid the frustration of searching everywhere for your number. This is one of the best ways of growing your business online.
Push Social Media Content
Advertising on social media can only be seen so many times before your followers scroll right past it. Instead, focus on sending out fun content that is relevant to your product or service without seeming self-serving. For example, if you sell doghouses, you have an amazing opportunity to share and add commentary to the thousands of cute animal videos on Facebook. For a more personalized experience, you could create a video of you and your employees showing off their own canine companions. All of this can be done without ever once pushing for customers to buy a doghouse. Fortunately, it does make you memorable so that the next time they are looking for one, they think of you first.