Pay-Per-Click and Fast Food

Fast food is woven into the fabric of modern America. As a society built on convenience and efficiency, we often find ourselves settling for a quick burger comprised of preservatives and manufactured within the confines of a beef assembly line. Though the thought of a thorough, home-cooked meal may make our mouths water, we often

Web Agencies

What images come to mind when you hear that term?  Hopefully not this   and not this:   Though, given a second thought there might be some correlation- for better or worse. The NSA exists to help protect America by providing intelligence related to external and internal threats directed against  our country. It likely has

Online Marketing Success (Infographic)

If you're reading this post, you are probably in one of two different camps. 1. You've tried online marketing, but you have struggled, and you are looking for help. 2. You are new to online marketing, and you want to start strong. We are always looking for ways to help our clients (and ourselves) with

Keys To Effective Lead Generation

Effective lead generation is the first step toward robust sales. Lead generation—the common term applied to the process of seeking out and reaching potential customers—utilizes many different tactics to achieve sales goals. Not all tactics are equal in results, however, and your business may not benefit from pouring money equally into all the various areas

What Does An Inbound Marketing Agency Do?

Every day, businesses are vying for the online attention of potential customers. The slow-loading video ads that play before an interesting news segment, the blockable but intrusive pop-up ad, the Facebook sidebar ad with a creepy connection to a life event: these all are the result of outbound marketing. They cost businesses thousands of dollars

How to create a case study for inbound marketing

I had the privilege a recently to work on a case study for one of our clients. Since I majored in Communications, and wrote a lot of papers in school, this project was very enjoyable for me. However, there was also a steep learning curve. I had never done a case study before, and this

12 Facts About the Human Brain That Will Help You Improve Your Marketing Strategy

At Digital Solutions, we are always working to improve our marketing strategy, and help our clients do the same. We came across this infographic this morning, and thought it was too good not to share. Have a look, and let us know your thoughts below. (Infographic was found at the following URL: http://www.entrepreneur.com/article/239292)

Inbound Marketing: Still Letting My Fingers Do the Walking

No sooner had I written the last blog article, the “yellow pages” showed up on my front door step. It was delivered in a plastic bag and laid to the side of our door. There it sat, and sat for a few days until finally, I think I brought the bag inside and it likely made it downstairs to my office where it will eventually be opened and the books put on the bottom shelf of my nearest book case. This is where I keep many items I rarely use. But, recently I decided to give it a test.