Project Description

Create a healthcare social media presence with the goal of driving new patients

At the Orthopedic Center of Arlington, Dr. Prager and Dr. Whittenburg are committed to providing comprehensive care for our patients utilizing the latest in state of the art techniques and procedures. Orthopedic Center of Arlington is devoted to the care of the musculoskeletal system. This includes the treatment of non-surgical and surgical problems involving bones, joints, ligaments, muscles, nerves and spine. The doctors at Orthopedic Center of Arlington wanted to find a new avenue for driving leads to their clinic, after exhausting the search engine resources.

Creation, formation and content calendar

Digital Solutions created a Facebook, Twitter and LinkedIn page for Dr. Prager and his staff. Combining the creative process with leveraged content scheduled throughout the year would prove to be a valuable advertising avenue for their clinic. Digital Solutions ran several paid advertising campaigns in conjunction with compelling content in their social media posts, leveraging the content to attract new clients. Overall, the strategy was very successful.

Results: more patients and a more-engaged audience

Orthopedic Center of Arlington saw inherent results from Digital Solutions’ comprehensive social media plan. All in all, they saw a 150% increase in site traffic, a 1,000% increase in social engagement, and new patients visiting the clinic to become permanent patients. Truly, this social media venture exceeded both our expectations and the client’s.