Content Marketing

It's All About The Content!

At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, and better customers.

Through Inbound Advisor we create a content strategy for your organization based on your unique position in the marketplace. And through our interview process, our team of writers work diligently to capture the voice of your organization to regularly publish great content that social media and search engines love and keeps your best visitors coming back to the site.

Our clients look to us to help them target profitable clients, convert more leads and take a strategic approach to thought leadership and business development through their online presence. To do this we leverage websites, email, social media and paid campaigns to drive 4 primary marketing metrics:

Top of Mind Awareness

In marketing, top-of-mind awareness (TOMA) refers to a brand or specific product being first in customers' minds when thinking of a particular industry or category.

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Top-of-mind awareness is defined in Marketing Metrics: "The first brand that comes to mind when a customer is asked an unprompted question about a category. The percentage of customers for whom a given brand is top of mind can be measured

Visibility

Are you getting found when your customers are looking for your services? Visibilityis a measurement of how often your brand shows up when your target audience is looking.

Loyalty

In Digital Marketing, Loyalty is measured by the frequency of return visits to your site. Primary drivers of loyalty are: 1) regularly publishing quality content 2) sharing the right content at the right time to the visitor through social media, email marketing and display ads to invoke a return visit.

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Leads

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. (Unfortunately.) Instead, marketers and designers need to take a more strategic approach. We work with each of our clients individually in-order-to implement lead conversion best practices as well as identifying the right lead conversion opportunities based on their ideal client profile.

Contact a Content Marketing Specialist

 
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