So you have finally started a business blog and you update it with search engine optimized posts three times a week. Your traffic isn’t too bad, considering that the blog has been up and running for only a few months. Maybe you’re even getting a thin trickle of leads. Good job!
But if you’re a business owner, you probably can’t wait to see a steady torrent of qualified leads coming in. Or perhaps the boss is breathing down your neck, demanding to see all the leads that you promised when you started the blog.
So how do you get the blog to a place where it becomes one of the primary sources of your lead generation? At Digital Solutions, this is what we do to get more leads for our clients. Follow these tips to step up your blogging efforts.
Post content that provides great value
Most of the marketing content that you see on business blogs is not all that useful. Rather than putting up self-serving posts one after the other, spend some time to write highly useful posts that will give your readers something that has practical use for them.
But, what is useful content? It is something that empowers the reader, solves their problems, teaches them how to do something, or improves their current situation in some tangible way.
You can create useful content by writing for well-thought-out reader personas, rather than for a generic faceless visitor. Ask yourself what the post will teach the reader, the problem it solves, and how it will help them make more money.
Blog consistently and frequently
Write a lot of such useful content. If you want to get good traction and a steady flow of organic visitors to your blog, you will have to write regularly and consistently.
Most marketers simply do not write enough content either because they don’t know how to or they don’t have the time. Get in touch with a reputed web marketing agency who will be able to help you with this problem.
Include a Call To Action (CTA) at the end of each post
A CTA is something that demands the reader to perform a specific action. Invite the reader to do something at the end of every single blog post. Design prominent CTA buttons with compelling text and put them at the bottom of every post.
Your CTA could be an invitation to download a white paper, register for a webinar, or use a coupon. This is where you harvest the contact details of your visitors and generate leads. Spend some time working on your CTA’s and experimenting with the button size, color, text etc. to figure out which combination generates the most clicks.
Keep calm and carry on
Blogging is not easy. There will be many times when you are tempted to just throw in the towel and give up because you aren’t seeing any results despite the hard work, creativity, and time that you have spent on the blog.
But don’t give up. Patience is the single most important thing that you need to succeed in blogging.
Don’t expect to generate even a single lead for about 3 months, even when you are posting highly useful content and sharing them on social networks every single day. But you will soon start noticing a change. You will find that people are clicking on the CTA button and the leads trickling in slowly but surely.
Eventually, the blog will become one of the most important lead generating engines for your organization.
Don’t give up. Just keep going and you will get there.
