I spend a lot of time thinking about how to develop marketing plans. We always want to be continually move forward in an ever-changing industry of Inbound Marketing. Like many things, there are fads and trends, then there are major developments and movements that catch on
We are a Digital Marketing company because we believe that it is a beneficial pursuit for other companies who want to expand their company reach and provide their products and/or services to a greater number of people. That is about he gist of why we as a company exist.
Like many, I am a huge advocate for Content Marketing. From blog articles, to social media posts, to ebooks, to cool looking images, without the creation of content my job as a marketer becomes disposable. Content is the fuel of digital marketers, and with the tsunami wave that is inbound marketing, content is often times the primary force behind successful marketing efforts.
I was watching a very insightful video by Rand Fishkin over at Moz.com where he is talking about a very common misconception of Content Marketing. He explains that people tend to think that the whole content marketing process happens in three general steps:
“You can’t improve upon what you do not measure.” -Marc Ohmann This quote from my boss has stuck with me. Our company is built on measurable data. I truly do not have a job if there is not information out in the gigantic thing we call the Internet that we can measure. We use lots of different tools, like Google Analytics and our own measurement tool to figure out how well our Inbound Marketing efforts are working.
I wasn’t always someone with above average SEO knowledge, in fact it wasn’t too long ago that I graduated from college. As my understanding of optimizing your site and your name has grown I have compiled a number of different areas to focus on in order to increase traffic to your site through Google. My knowledge and understanding is always growing, and that is the way that I like it, so I thought I would share some of this insight.
The future of Digital and Inbound Marketing is looking bright, but a commonly asked question that many companies ask is, “How do we create a clear and painless process that will create leads out of the visitors to our website?” This is even a question that the Digital Solutions team asks on an ongoing basis, and we have come up with a solid framework that any company can adopt.
Hello Everyone, and happy Friday! Today’s topic is an exciting one: Remarketing Ads. In this article, I’ll be going over what Remarketing is, how it works, and some best practices in regards to ad design. Let’s jump right in! So what is Remarketing, anyways?
