TURNING HITS TO VIEWS TO SALES PART I

TURNING HITS TO VIEWS TO SALES PART I Featured Image

Nathan Smock Blog Author Photo Nathan Smock - Jul 14, 2016

THE HITS AND VIEWS RELATIONSHIP

If you don’t drive your business, you will be driven out of business."

-B.C. Forbes

THE DRIVER’S SEAT

Business owners face many challenges. Simply getting to the point of opening a business can be a challenge in and of itself. You have made a decision to invest your money, time, blood, sweat, and tears into doing a particular field of work. You’ve done your research and know where there is a need, a hole, in what is available. You have likely mastered what is necessary to stand apart by filling that hole. You took the risk and entered the market putting your money, and your future, where your mouth is. Now you face a new challenge: How do I use the Internet to increase my sales and grow my business? What role do hits play? The goal of this blog is to help you on your way. Over the course of four blogs we will present simple tools you can incorporate to boost your SEO strategy and turn hits into sales. If you follow the steps in these blogs we expect three things to happen:
  1. You will see an increase in your sites “hits”
  2. You will see those hits turn into increased site visits
  3. You will then see those visits turn into opportunities for increased sales
It all begins the same way you started your business—transitioning from the passenger seat to the driver seat. This particular blog will outline some important distinctions before jumping into how to accomplish this feat more specifically.

TURNING HITS INTO SALES

     What Are “Hits”? Why Do They Matter?

Up front it is important to note that hits are not visits. Hits work alongside visits. A hit is a file on your website. Each picture on your website page would yield a hit. The content and header would each yield hits. The average site visit yields 15 hits. You can increase hits rather easily. You just add more “things” or objects on each page. Getting visits can be a bit trickier. Hits matter because they can attract visits. When you optimize the content on each page, like making your images “search engine friendly”, you have opportunities to show up in more searches and to solidify your presence on others.

     What Are “Visits”?

Depending on your website data collection software visits may vary. There are two primary types of visitors that make visits. The first is a unique visitor. This visit is logged each time a new IP address visits your page. There are some nuances that could muddy this a bit, but you are likely looking to increase unique visitors if you are looking for new (not returning) customers. There is also a general category of visitors. These statistics point to how many times someone actually arrived on one of your pages (a site visit). This includes unique and returning visitors. An important part of each visit is that it includes “browsing”. That simply means people are seeing what you’ve created. To access the other articles in this series, use the links below: TURNING HITS TO VIEWS TO SALES PART II: INCREASING SITE VISITS WITH IMAGES TURNING HITS TO VIEWS TO SALES PART III: CREATING ORGANIC BACKLINKS TURNING HITS TO VIEWS TO SALES PART IV: METRICS PROVE YOU NEED A CONTENT STRATEGY

People who read "TURNING HITS TO VIEWS TO SALES PART I" also read:

The B2B Content Marketing Plan Business-to-business transactions can make up a major portion of your sales for the year, but like any demographic, businesses need to be convinced tha...

200

Before we begin explaining how to best go about link building, let's start with a simple definition. Link building is when other sites link back to your pages. It's one of the best m...

122

The B2B Guide to Social Media Last week, Digital Solutions presented a post based around creating better B2B content. This week, we're taking the next step, bringing you the B2B guid...

121
 
  • About

    Through a leadership team of dedicated experts, a passion for serving our clients and doing what we do well, and maintaining the nimble nature of a small Minneapolis Digital Marketing firm, Digital Solutions (DS6) has excelled as a national leader both in the greater Minneapolis-Saint Paul area and beyond!

  • Contact Us
  • 1313 Chestnut Avenue, Suite 200, Minneapolis, MN 55403
  • (952) 703-3996
  • Norton Site Secured
© 2018 Digital Solutions | Privacy Policy & Terms