Project Description

Design for healthcare

With a record of excellence in neurosurgical care since its founding in 1980, Metropolitan Neurosurgery upholds a standard of compassion and quality that makes it stand out among Twin Cities medical groups. They have five community clinics in the Minneapolis/St. Paul metro area and their neurosurgeons are committed to their patients, serving on the medical staffs of six local hospitals, where they also provide emergency neurosurgical trauma care. Their doctors also conduct research and participate in conferences on neurosurgery. Metro Neurosurgery approached Digital Solutions to design and develop a website that showcased that very quality about their practice.

Understanding service offerings through discovery

It’s not brain surgery! Well, actually it is. Because Digital Solutions undertakes several hundred projects each year in the medical field, it is important for our team to conduct a deep-dive analysis of each service that this complex clinic provided. From intraoperative MRIs to Gamma Knife Surgery, Digital Solutions had to undertake a comprehensive content analysis while developing the site. To set itself apart, we needed to infuse the surgeons’ language into the website for each particular service. The design and build was important, but what was more important was capturing and conveying the message of their clinics.

The final product: an amazing patient experience

Digital Solutions built the site, with the infused service offerings and language to convey Metropolitan Neurosurgery’s strengths as a provider. Patient intake increased through web traffic and Metropolitan Neurosurgery now uses Digital Solutions for their ongoing marketing efforts.