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FAQ
How can we tell if our internet marketing is effective?
One important way to gauge the effectiveness of your Internet marketing is to track your web site traffic. This allows you not only to see changes in traffic levels (preferably upward, of course), but also to analyze where your visitors come from and where they go within your site.
Analyzing where your visitors come from helps tell you which marketing efforts are being most effective, and which target markets respond to certain products or marketing approaches. Analyzing where visitors go within your site can help you make your site more intuitive, friendly, and profitable. Ideally, traffic tracking will help you continue to hone and target both your marketing campaigns and your web site design.
Recent Articles
Salesforce.com - The Software-as-a-Service Model
If you are looking for a customer relationship management (CRM) solution that will integrate with your web site and other applications, Salesforce.com is a solution to consider...
3M's Online Reservation System
3M’s dental division sales representatives travel throughout the country demonstrating products at dental shows and seminars. The reps and their managers needed a more automated and scaleable solution for reserving 3M demo...
Web 2.0 - What Does It Mean for You?
What exactly is Web 2.0? Does it matter to you and your business? How can you become part of the most up-to-date possibilities for the web? You have probably used sites that are Web 2.0 without realizing it. Web 2.0 refers in the broadest sense to sites that use the Internet...
nParallel - Client Portals
NParallel™ (www.nparallel.com) designs and builds tradeshow and retail display booths for companies like Nike™ and Hearth & Home™. Once booths are in circulation, nParallel also manages reservations and routing, and NParallel asked Digital Solutions to build a new client portal for their reservation system. We provided them with a system that simplified administration, reduced future development costs, and allowed...
FAQ: How can we start handling payments online?
With a secure online payments page and a contract with a credit card processing agency, handling online payments may not be as hard as you think...